Bulgari is an Italian jewelry and luxury goods brand, which trademark is usually written Bvlgari due to the classical Latin alphabet. It is derived from the surname of the company's Greek founder. Sotirios Voulgaris moved from Greece to Italy and opened his first boutique in Rome. In 1977, he launched the BVLGARI BVLGARI watch and it became a worldwide success. The company's Swiss subsidiary, Bulgari Haute Hologerie SA, is responsible for Bulgari's watch production and everyone knows that Swiss production is well known for producing high quality watches.