The idea for Bally was created in 1849 when Carl Frant Bally went on a business trip to Paris. He wanted to buy his wife some lace-up booties. Unable to find her size, he bought 12 pairs in a range of sizes. When visiting the factory, he noticed that each shoe featured buttons with elastic closures similar to the kind his family produced in Switzerland. After that he decided to expand his business into shoe production. By the 1870s he was recognised as a footwear leader and has since lead the brand to offer clothing, handbags and leather goods for both men and women.