The Alexander McQueen brand was founded by designer Lee Alexander McQueen in 1992. The designer found fame when he was assigned to succeed John Galliano as head designer for LVMH’s Givenchy in 1996. Dubbed the fashion bad boy, McQueen is also credited for the sparking the trend of the low-rise jeans with his “Bumster” trouser from his first collection in 1993. With skills polished from working at the Savile Row coupled with his ability to leave his audience in awe with his unorthodox way of presenting his designs, he was bestowed the British Designer of the year award four times between 1996 and 2003. In 2000, Alexander McQueen finalized a deal with LVMH’s competitor the Gucci Group giving up 51% of his company under the condition that he retains creative control of the label. This deal elevated his brand to the next level commercially and soon after the agreement was inked, stores were opened in New York, Milan and London and fragrance, menswear, eyewear, handbags and a secondary line called McQ was included in his line.